So what is the job description and requirements of an eCommerce website manager? You’ll find out in this article.

Job description

An eCommerce website manager is charged with the responsibility of overseeing the sale and distribution of products on the company’s website. They also look for ways to increase conversion of leads on the website and might also oversee the work of the web developers and digital marketers.

Responsibilities

1. Develop and implement business strategies that will attract visitors to your website and ultimately increase sales.

2. Work with web developers to ensure that the website is up and running.

3. Work with digital marketers to ensure campaigns are successful.

4. Ensure the website is updated regularly.

5. Quality control and assurance.

6. Conduct market research to keep up with new trends and technologies.

7. Prepare reports on performance.

8. Measure actual performance against set standards.

9. Ensure customer service is top-notch.

Requirements

1. Experience in marketing or technology.

2. Ability to lead a team effectively.

3. Digital marketing experience or knowledge (Search Engine Optimization, Social Media Marketing, Pay Per Click, etc.).

4. Good knowledge of website management.

5. Strong written and verbal communication skills.

6. Attentive to details.

7. Ability to maintain good customer relationship.

8. Knowledge of costing and product life cycle.

Conclusion

The goal of an eCommerce manager is conversion, this entails that they stay up-to-date with happenings in the digital space to enable them to stay ahead of competitors and ultimately increase sales.

Want to build an eCommerce website? Simply Contact Us.

The post Job Description and Requirements of an eCommerce Website Manager appeared first on CKDIGITAL.

Trying to get your first set of customers for your e-commerce business can be daunting, especially as a startup. In this article, I will be sharing 5 ways to get your first set of customers for your e-commerce business.

Let’s dive in!

1. Give incentives

Everybody loves freebies and discounts! You can never go wrong with this.

You can drive traffic to your website by giving discounts to the first set of people who purchase an item on your website. With this, you’re gradually building brand awareness and trust for your business, there is also a high chance that these individuals will refer their family and friends to your website.

2. Use influencer marketing

Influencer marketing is a form of marketing that engages individuals or organizations who have the ability to positively influence your audience purchase decisions. It is one of the fastest-growing marketing channels today.

Before you choose an influencer, ensure their target audience are interested in your business, so you don’t spend money on something that wouldn’t profit your business. You can also send some of your products to these influencers to help you publicize.

Remember, it’s not every influencer that is right for your business. Do your research.

3. Be active on social media

Social media allows you to connect with a large group of people for free. As a business that wants to thrive in this digital era, being present on social media is very vital.

Figure out what social media platform your target audience use the most and leverage on it.

4. Run ads

Advertising increases your visibility amongst your target audience. For most e-commerce businesses today, running online advertisements is one of the best ways to get more individuals to their websites.

You can run search engine ads and social media ads.

5. Collaborate with other brands

Get in touch with similar startups or brands that people trust, ensure the collaboration is beneficial to both parties. With this partnership, both brands are able to grow and increase competitiveness in the market.

Collaborating with another brand also involves sharing expenses, which means reduced cost on marketing for each party.

Conclusion

The most important customers are your first, they are the ones that will help bring more potential customers to your website and also repeat business with you.

What other way do you think businesses can use to attract potential customers to their e-commerce websites? Leave your comments below.

The post How To Get Your First Set of Customers for your E-Commerce Business appeared first on CKDIGITAL.

General Requirements

These are things you need for really any kind of website:

• Logo in high resolution (PNG format preferred. JPG acceptable.)
• Large (High resolution) images for banners, slideshows, etc.
• Current Hosting (cPanel) Login Details
• Social Media Links

E-Commerce Information

What’s an eCommerce website without these?

• Product Categories & Subcategories
• Product Information
  • Product Name
  • Product Pictures (at least 3 recommended per product)
  • Product Price
  • Product Description
  • Product Options (optional)
  • Product Specification (optional)
• Delivery Locations and Rates
• Bank Account Details

Content for information pages

Examples include:

• About Us
• Contact Us
• Delivery Information
• Payment Information
• FAQs
• Returns Policy
• Terms & Conditions
• Privacy Policy
• Cookies Policy

3rd Party Platforms

Login details to:

• Payment gateway (e.g. Paystack, Rave, etc.)
• Email marketing platform (e.g. MailChimp)
• Live Chat (e.g. Tawk.to, Zendesk Chat, etc.)
• Social media accounts (for social media feeds)

There you have it – everything you need to kick-off your eCommerce website! I hope you found this useful.

Do you have questions? Let me know in the comment section below!

The post List of Content Required for an eCommerce Website Project appeared first on CKDIGITAL.

1. Home Page

The homepage is the face/entrance of your website and it gives a first impression about how your customers will perceive your business. It should be designed in such a way that it will draw the attention of users.

• At a glance, users should be able to tell the nature of your business
• Navigation should be made easy for visitors by adding a search box
• Use clear and eye-catching Calls-to-Action (CTAs) – what you want users to do

Your home page should contain captivating images (visuals) that link directly to product and category pages, wherever possible, to capture the visitor’s attention.

2. Category Page

This page allows customers to browse and view lots of products at once. It also helps visitors narrow down their choices intuitively to find the product(s) that best fit their interest and needs. Specific products can also be searched for using the filter which helps to narrow down the categories and subcategories.

3. Product Page

The product page is where the final buying decision is made. It must provide detailed information about a product of interest, such as:

• Name
• Pictures (and videos if available)
• Price
• Description
• Options available

4. Shopping Cart Page

The page shows a collection of all products that have been selected as well as the next step required in order to purchase the selected product(s). This is where order processing is initiated. It facilitates the eventual purchase of the selected product(s).

5. Checkout Page

A user can get to this page after adding to products to cart.  This is where the eventual purchase of the selected product(s) that have been added to the shopping cart is/are made. Here, there are two options to checkout.

• Guest Checkout -It allows users to make a purchase on your website without having to register/login to an account.
• Register/Login Account – User’s database is saved for subsequent transactions.

6. Contact Us Page

The contact page is the main way your customers communicate with you. This is where you provide your visitors with all of the different ways they can get in touch with you by putting the information they’re looking for, such as:

• Email address
• Phone number(s)
• Physical address
• Contact form

… amongst others

7. Payment Methods Page

This page provides information about the payment methods that are available to facilitate payment transaction on the website. Some payment methods include:

• Bank Transfers
• Online (Card) Payment
• E-wallet
• Cash

… amongst others

8. Delivery Information Page

This page provides detailed information on the available delivery options and processes as well as how orders can be tracked.

9. The ‘About Us’ Page

About Us Page is an informative page where you provide an overview of the history of your business and educate your visitor about how you are different from your competitors. It usually includes a detailed description covering all aspects of your business. There are three key questions this page needs to answer:

• Who are you?
• Why are you doing this? (your aim)
• What makes you different? (unique selling point)

It is important it is kept short and should include important and meaningful details that can earn the trust of your buyers.

10. FAQs Page

The Frequently Asked Question (FAQ) page provide answers to common concerns, questions or objections that customers have. This page addresses specific questions about your products, business processes, and operations. It reduces the stress of answering the same questions over and over again.

The post 13 Important Pages for E-Commerce Websites appeared first on CKDIGITAL.

One of the major turn-offs at this point could be the delivery options on your website. Customers may “abandon their carts” if their preferred delivery option(s) are not available, or if the options are too expensive or stressful.

In this article, we share 6 delivery or shipping pricing options to consider for your online store.

1. Pickup From Your Store

With an option to pick ordered products up from your store, your customers no longer have to wait for the orders to arrive in a few days to start using it.  They can pick up their order from the store at their convenience. They will no longer have to pay the high shipping charges associated with same-day shipping or otherwise.

Having a ‘pick up from store’ option on your website also gives you an opportunity to cross-sell and up-sell products to these customers when they come to pick up their order.

2. Flat Rate

Offering a flat shipping rate implies charging every customer the same amount for shipping, regardless of their orders and locations. This encourages them to purchase more products since a fixed cost is charged regardless of how many products they order.

However, ensure flat rate shipping is profitable for your business, especially if you sell products that vary greatly in size and weight.

3. Free Delivery

This is a good way to get your customer’s attention. A free delivery option can increases sales. Customers order for many products since the delivery of their orders is FREE- No Shipping Rate Required!

Free Delivery also makes your customers become loyal to your website. They come back to buy more and also refer others to your website.

Another approach to free delivery is to tie this to a specific order value, such as “Free Delivery for orders N50,000 and above”.

4. Fixed Cost Per Location

This is the on of the most commonly used shipping pricing options, where delivery rate is calculated solely based on the customer’s location.

Examples:

• N1,500 within Lagos
• N2,500 to Abuja

5. Weight-Based Shipping

This is the default pricing method used by most courier services. The cost of delivery depends on both the weight of the order, and the delivery location.

To implement this method, you need to input weights of all your products and configure delivery cost for each weight range.

6. Per Item/Product Shipping

This option isn’t popular. It involves calculating delivery cost based on the number of products. This approach works best for shipping large and bulky items.

Conclusion

The pricing model you use for delivery would ultimately depend on the nature of your business. It is important to consider these options critically, as it plays a major role in the profitability of your online business.

Are you looking to start, expand or grow your e-commerce business? Get a Free eCommerce Consultation today.

The post 6 Delivery/Shipping Pricing Models to Consider For Your Online Store appeared first on CKDIGITAL.

1. Bank Transfer

This is the most popular payment option in Nigeria.

This payment option allows your customers to pay directly into your bank account after placing their orders.

This payment method is especially useful for customers that aren’t comfortable paying with their cards.

Bank transfer has also been made easy by banks – customers can easily transfer the money via USSD code or internet banking.

2. Online (Card) Payment

Businesses love this option!

Instead of having to follow-up on customers that chose the ‘Bank transfer’ option, here, customers just complete the entire transaction online.

Of course, for this to work, you must have at least one online payment gateway integrated on your website. There’s nothing wrong with having more than one.

– Also read: Top Online Payment Gateways in Nigeria

3. Cash on Delivery

Businesses do not like this option, but customers do!

Cash on Delivery, as the name implies, means your customer will pay in cash (or with POS) when their orders have been delivered to them.

They won’t be required to make payment on your website but in person.

A lot of people aren’t comfortable shopping online because of internet frauds and scammers, so “cash on delivery” payment option is safer and secure as they get to see the products they ordered for before making payments.

The drawback for businesses, however, is that even customers that aren’t ready to purchase use this option, causing waste of time (and money) for the business owner.

4. E-wallet

This one isn’t so popular, but is very useful for both customers and business owners.

An e-wallet enables customers have some funds stored in their ‘account’ on your website. Whenever they place an order, the cost is then simply deducted from their ‘wallet’.

This option is convenient for customers that make a lot of repeat purchases in that they don’t have to make payments each time.

For businesses, this is particularly useful for handling returns; instead of sending the money back, you can simply credit the customer’s wallet, so they can use in when next they order.

In conclusion…

We’ve shared the 4 standard payment methods you can consider for your online store.

You can use one or more of these payment methods. We recommend you have at least two options. Simply determine the payment methods your customers prefer, and what works best for you as a business.

Are you interested in discussing how we can help you with e-commerce development or Digital Marketing? Get a Free eCommerce Consultation today.

Do you have questions or comments concerning Sales or Digital Marketing? Feel free to leave a reply below.

The post Top 4 Payment Methods for E-Commerce in Nigeria appeared first on CKDIGITAL.

Here is HMANSOFT’s list of the top online payment gateways in Nigeria. Enjoy!

1. Paystack

Whether you are a small or large business, Paystack offers everything you need to accept payments. It’s simple, secure and affordable.

Unique Selling Points

• Paystack is easy and free to get started: You can setup Paystack on your site or app even without a developer in minutes.
• Paystack makes sure you get paid: Payments can be completed in 2-3 easy steps. Your customers can make hassle-free payments directly on your website.
• Paystack provides tools to help you grow: Beyond payments, get reliable support and business solutions to measure and improve your growth.

Pricing

• Setup Fee: Free
• Local Transactions: 1.5% + ₦100 (The ₦100 fee is waived for transactions less than ₦2500)
• International Transactions: 3.9% + ₦100

– Learn more about Paystack

2. Rave by Flutterwave

Rave lets you receive payments locally and globally with no hassles and zero set up fees. They make accepting payments online easy, safe and secure.

Unique Selling Points

• Multi-currency support: Rave’s multi currency support allows to receive payments in multiple currencies at the flip of a switch. Rave also supports cross currency conversions.
• Multi-tenancy possibilities: An interesting feature on Rave is the automatic white label possibilities offered absolutely free at the flip of a switch.
• Card and account payments: Rave allows you to charge cards and bank accounts directly. So you can directly debit your customers’ bank accounts.

Pricing

• Setup Fee: Free
• Local Transactions: 1.4%
• International Transactions: 3.8%

– Learn more about Rave

3. VoguePay

A simple and secure way to send and receive payments globally. VoguePay’s global coverage allows consumers and businesses to safely make and receive payments in all major currencies, regardless of location.

Interestingly, VoguePay also offers safe and secure platform to accept payment in bitcoin. You can accept one-time payments, set up subscriptions, and even receive donations.

Unique Selling Points

• Multiple payment channels: Accept payment any way you want. Give your customers options.
• Developer friendly: Simple API documentation to make integration easy, even for non-developers.
• Easy Account Management: Opt for business or personal accounts based on your needs.
• Multi-currency support: Accept payment in multiple global currencies. Get paid in your default currency.
• Free integration: Easily integrate payment to your website using our plugin libraries and extensions.

Pricing

• Integration: Free (fees may apply for customization)
• Merchant Verification: ₦ 1,500 (with CAC) and ₦ 2,500 (with Govt. issued ID cards)
• Local Transactions (Naira Cards): 1.5% Transactions above ₦2,500 1.5% + ₦30

– Learn more about VoguePay

4. GTPay

GTPay is a secure internet payment gateway developed by GTBank to facilitate payments online using debit Cards issued by banks on the Interswitch Network.

You must have an account with GTBank to use GTPay.

Unique Selling Points

• International Acceptance: GTPAY accepts both locally and internationally issued cards including Interswitch, MasterCard and VISA.
• Timely transaction processing: Merchants get value next working day after transaction takes place for local transactions and 48 working hours for international transactions
• GTPAY monitoring log: GTPAY comes with a unique, online monitoring console that allows merchants view transactions as they occur.
• Reduced sign-on fee: GTBank is a certified developer partner so we take off GTPAY set-up fee for our merchants and as such the set-up fee is waived for them.

Pricing

• Setup Fee: ₦75,000
• Local Transactions: 1.5% of transaction amount (subject to a maximum of N2,000)
• International Transactions (MasterCard, VISA): 3% of transaction amount; no cap.
• International Gateway Monthly Charge: N5,000

– Learn more about GTPay

5. Quickteller Business

With Quickteller Business, you have all the tools you need to grow your business in one place, including a payment gateway.

Unique Selling Points

• Powered by Interswitch, a trusted name in payments
• Multiple payment options: Pay via card, transfer, USSD, QR, and Verve Paycode

Pricing

• Setup Fee: Free
• Local Transactions: 1.5% fee, subject to a cap of N2,000
• International Transactions: 3.6%

– Learn more about Quickteller Business

6. Amplify

Amplify is the smartest way to accept and manage recurring payments in Nigeria.

Unique Selling Points

• World-class, bank-level security: All transactions are processed via a PCIDSS compliant and 3D Secure payment gateway via an SSL encrypted channel
• Get your money within 24 hours: Payments made through Amplify will be in your company bank account within 1 day.
• Card correction technology: If there’s an issue with your customers’ card, Amplify will automatically retry until payment goes through, for up to 2 days.
• Multiple payment options: Accept payments in over 40 currencies from VISA, MasterCard, Verve, and American Express. Your customers will also be able to pay directly from their bank accounts.
• Accept payments without needing a website: You can accept payments without needing a coder. Create a simple form, send the link to your customer, and get paid.

Pricing

• Setup Fee: Free
• Local Transactions: 1.5% + ₦20 (capped at ₦2,000)
• International Transactions: 3.8% + ₦20

– Learn more about Amplify

7. Remita

Remita helps you receive and make payments on your site and apps. They offer ready-to-use plugins, SDKs and APIs that make integrating a breeze.

Unique Selling Points

• Receive Payments: This offers your customers many different ways to pay you: Inline Payments, eCommerce Plugins, Mobile SDKs, and Recurring Payments
• Make Payments: Pay a single or multiple beneficiaries from bank accounts you register on Remita. Single Debit Single Credit, Single Debit Multiple Credit, Funds Transfer Plugin
• View all your Balances, On One Screen: Remita lets you see all your bank account balances, from any bank, on one screen.
• Get Paid Easier: Easily get paid by simply generating and sharing payment requests (or e-Invoices) with family, friends and customers.
• Experience True Work-Life Balance: Enjoy the convenience of switching easily from your personal to business accounts, and back again, whenever the need arises
• Easier Payroll for All Businesses: Whether you’re a 2 or 200,000 staffed organization, Remita can help manage your payroll & HR management needs.

Pricing

• Setup & Support Fees: Free
• Receiving Local Payments: 2% (Min ₦100 – Max ₦2,500)
• International Payments: 4%

– Learn more about Remita

8. PayU

PayU is a leading online payment service provider dedicated to creating a fast, simple and secure payment process for merchants and buyers.

Unique Selling Points

• Accept all credit cards: Expand your reach by accepting all national and international credit cards.
• Customized payment page: Customize your payment page design to ensure a consistent look and feel.
• Next day/Weekly settlement
• Added security (PCI DSS SSL and 3D secure)
• Optional fraud protection service

Pricing

• Setup & Support Fees: Free
• Payment Processing: Not specified

– Learn more about PayU

There you have it! We’ve listed the top online payment gateways in Nigeria, and we hope you’ve found this useful. We will continue to update this list as the year commences and add any noteworthy payment gateway.

Please note: the list above is no particular order, and is based on our opinion. Information was from content written on their respective websites and other online sources, and based on our experience using some of them for clients.

Are you looking to start an e-commerce business or improve your existing one? If yes, let’s help you make this a reality. Get a Free eCommerce Consultation.

Do you know of any other that should make the list?

Do you have questions or comments concerning the list above?

Feel free to leave a reply in the comments section below.

The post Top Online Payment Gateways in Nigeria for E-Commerce [2019 Updated] appeared first on CKDIGITAL.