It is also a cost-effective way of connecting with your audience.

In this article, I’ll be showing you how to create a Twitter business account.

1. Create a Twitter account

Go to www.twitter.com and sign. Fill in the required details and follow further instructions.

2. Add your business profile details

Add your profile image, header, website link, and bio. Ensure you write a compelling and concise bio stating what you offer and the benefits.

Also, the recommended image size for your profile pic is 400×400 pixels while the recommended size for a Twitter header image is 1500×500 pixels.

3. Pin a tweet

Keep an important Tweet at the top of your timeline (TL) so whenever someone visits your page, they can see this important tweet. To pin a tweet, click on the ‘more’ option of the Tweet you want to appear on top of your timeline and select ‘pin to your profile page’.

4. Connect with others

You can connect with people you know, and those who match your business’s interests. Twitter also gives recommendations on who to follow.

Conclusion

Twitter gives your business access to millions of people around the world, giving you the opportunity to interact with existing and potential customers.

I hope you found this useful.

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Create A Twitter Business Account appeared first on CKDIGITAL.

Social media also gives your business or personal brand the opportunity to advertise on various platforms. Running social media ads is a great way to reach your target audience and drive engagement.

In this article, I’ll be sharing 4 Reasons Why You Need To Run Social Media Ads.

1. To increase brand awareness

Brand awareness is critical if you want to grow your business.

People want to patronize brands they recognize and using social media ads gives you instant brand visibility and recognition.

2. To make sales

The goal of any or every business is to make sales/profit and social media marketing can help you do just that!

Social media ads put your business out there to your target audience to see and this can help your business drive sales and revenue.

Note that if you want to increase sales through social media ads, you should ensure that your message is specific and there is an effective call to action that will lead a potential customer to perform the action you desire.

3. Target your audience

With social media marketing, your advertisement can be set to target specific demographics and psychographics. You can use the various targeting parameters of social media to reach your specific audience.

With this, you are sure of effectively reaching the right people with your ads.

4. It is cost-effective

Social media advertising is a cost-effective means of marketing compared to the traditional means of marketing e.g. Newspaper ads, TV, and radio ads.

Also, social media ads can fit ‘any’ budget. You do not have to break the bank to run ads on social media, you can simply work with the budget you have and get results.

Conclusion

Social media has become one of the most popular and reliable aspects of digital marketing and running ads on these platforms gives businesses great opportunities to grow.

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post 4 Reasons Why You Need To Run Social Media Ads appeared first on CKDIGITAL.

The first step to effectively utilize your LinkedIn for your business is to create a LinkedIn business page. Note that a LinkedIn page can only be created on a desktop.

In this article, I’ll be sharing 6 ways you can increase engagement on your LinkedIn business page.

1. Encourage your team to engage with your page

Encourage your team members to follow and share updates from your business page to boost the organic reach. By sharing your posts, their networks can notice your brand. This will increase your brand awareness on the platform.

As your team members constantly engage with your posts, your business page is likely to gain more followers, who can eventually turn to customers.

2. Let your ‘about us’ be compelling

Write a compelling ‘about us’ on your LinkedIn page. When visitors come to your page, one of the things they look at is your ‘about us’ and this is very important. It should be brief and concise.

It is a great opportunity to announce or showcase yourself to your page visitors.

3. Post valuable content

Posting valuable content on your business page can never be overemphasized. It is important for page growth and engagement.

LinkedIn gives your business the opportunity to position your brand as a thought leader in your industry.

Quality content and compelling updates will be beneficial to your brand. Some content ideas for your LinkedIn business page include:

• Brand storytelling
• Answering industry questions
• Video content
• Frequently asked questions about your brand or industry
• Infographics
• Sharing blog posts from your website, etc.

4. Use sponsored posts

Another way to increase engagement on your LinkedIn business page is to run ads. Use LinkedIn ads to reach more than 675 million professionals worldwide.

Running ads is a fantastic way to reach new users. Note that LinkedIn ads are more expensive than other social media ads. You spend a minimum of $10 daily budget per campaign. But in the long run, it will help increase your visibility and engagement.

5. Get involved in LinkedIn groups

Taking advantage of LinkedIn groups will help your business connect with new & existing customers. It also allows you to network with other people in your field/industry or people with similar interests.

6. Engage! Engage!! Engage!!!

Engage with your audience. Do not ignore comments, even if it is a negative one, ensure you respond to comments and shares on your page.

Conclusion

A LinkedIn business page will help you drive awareness and quality engagement with professional audiences. And with the points listed above, you’ll be able to increase engagement on your LinkedIn business page.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Increase Engagement On Your LinkedIn Business Page appeared first on CKDIGITAL.

With the introduction of WhatsApp for Business, it is easier for businesses to connect with customers on the platform.

Another good thing is that you can connect your WhatsApp business account to your Facebook page. You can run Facebook ads that click to WhatsApp. So how do you connect your WhatsApp to your Facebook business page? Let’s find out below.

1. Go to your Facebook page

Go to www.facebook.com, login, and navigate to your Facebook page.

2. Go to settings

Go to settings, look at the left sidebar, below you’ll see a ‘WhatsApp’ tab, click on it.

3. Connect your WhatsApp account

Choose your country code, Enter your WhatsApp or WhatsApp Business number, then check your WhatsApp messages for a confirmation code. Input code and click ‘Confirm’

Conclusion

Here is a simple way to connect your WhatsApp number to your Facebook page.

When you connect your WhatsApp or WhatsApp Business account to Facebook, you can add a WhatsApp button to your Page and create WhatsApp ads to place on Facebook.

I hope you found this useful!

If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Connect Your WhatsApp To Your Facebook Page appeared first on CKDIGITAL.

In this article, I’ll be sharing 5 tips to increase engagement on social media.

Keep reading…

1. Post valuable & relevant content

If you want to increase engagement on your social media page, ensure you post valuable & relevant content.

If your content is of value to your target audience, they will engage with it.

You can decide the type of content to post by learning about your target audience (what they are interested in), your goal as an organization, etc.

2. Respond to comments

Don’t ignore comments!

Make your audience feel engaged by responding to their comments. According to a Forbes article from social media expert Jay Baer: “A lack of response is actually a response. It’s a response that says, ‘We don’t care about you very much.”

Respond to comments, either good or bad. This will increase your audience engagement and it will show that you care about them.

3. Do giveaways

Who doesn’t like freebies??? LOL.

We all love giveaways, in fact you can never go wrong with giveaways. Social media giveaways can give your brand’s awareness and engagement a big boost.

You can simply ask your audience to take a certain action to win a giveaway, you’ll be amazed how this will increase your social media engagement.

4. Ask questions

When you ask your audience questions about a given topic, product, or service, it simply shows that you value their opinions.

Asking questions is a great way to spark up engagement on social media.

Here’s an example below. We asked our audience to help us pick a logo for our business.

5. Use emojis

Boost your engagement on social media with emojis. According to Hubspot, Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent.

Also, be sure to not misuse these emojis, use them when necessary.

Conclusion

Social media engagement is one of the most effective ways of building trust and credibility between a business and its audience, which has a high chance of leading to sales. Be intentional about increasing your brand’s social media engagement today.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post 5 Tips To Increase Engagement On Social Media appeared first on CKDIGITAL.

In this article, I’ll be giving a step-by-step guide on how to create an Instagram business page:

1. Download the app

The first step is to download the Instagram app on App Store for iOS devices, Google PlayStore on Android devices or Windows Phone Store on Windows devices.

2. Sign up

Once you download and install the app, simply open it and sign up. Fill in your details to set up the account.

3. Switch to a business account

When logged into the app go to settings icon > scroll to switch to business account > set up your business profile (choose business type, link your Instagram page to a Facebook page) > review your business’s contact information (email, phone number and address) > tap done.

Conclusion

In these 3 simple steps, you’ll be able to create an Instagram business page for your brand.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Create An Instagram Business Page appeared first on CKDIGITAL.

• You accidentally created the business page
• The page isn’t finished yet
• The business, brand or organization is no longer active
• You didn’t get enough value from the page, amongst others

> Log into Facebook

> Go to pages

> Click on the page you want to make private

> Go to settings

> Click “Edit” on page visibility

> Lastly, click on page unpublished

When you unpublish a Page, it isn’t visible on Facebook or in search.

I hope you found this useful. If you need help or guidance in improving your social media page(s), simply Contact Us. We’d be happy to assist. Do you have questions or comments concerning social media management? Please feel free to leave a reply below.

The post How To Make A Facebook Business Page Private appeared first on CKDIGITAL.

Let’s get right into it.

1. It is difficult to measure

Digital marketing results are not difficult to measure.

There are various tools, analytics, and metrics that can be used to measure or analyze the effectiveness of digital marketing campaigns. These analytics gives you comprehensive data about your audience, it measures your engagement and this helps you determine the strategy that works best for you.

2. It is not for B2B

Another misconception about digital marketing is that it is not B2B but for B2C, which is not so. Digital Marketing can make any type of business grow (B2B, B2C, etc.). With many businesses on the internet today, it is a grave mistake to think B2B organizations don’t use digital marketing to promote their business.

3. You need to invest a huge sum of money into it

Wrong! You don’t have to invest all your money into digital marketing. Today, digital marketing is affordable and it comes with great benefits.

Now, you can run ads with the budget you have, beyond this there are so many affordable options for you today.

4. Digital marketing is for small businesses

No matter the size of your business, every business wants to make profit and if you are serious about that, digital marketing is a great marketing strategy to achieve that.

Conclusion

For your business to survive in today’s competitive market, Digital Marketing is very crucial because millions of your potential customers are using the internet daily!

So, take advantage of the benefits that come with Digital Marketing.

We really hope you’ve found this article helpful.

If you need help or guidance in improving your website digital marketing strategy simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning digital marketing? Please feel free to leave a reply below.

The post 4 Common Misconceptions About Digital Marketing appeared first on CKDIGITAL.

In this article, I’ll be giving a step-by-step guide on how to create a Facebook business page:

1. Visit the Facebook website

Go to www.facebook.com, and log in. If you don’t have a Facebook account you can sign up, it does not take much time.

When the page loads, click on the ‘create’ drop down, then click on ‘page’.

2. Choose a Page category

Since we are creating a business page, click on the Business or Brand ‘Get started’ button.

3. Give your page a name

Type your business name in the Page name column and select the business category from the options.

4. Complete step 1 -3

Add your profile picture, cover photo and Facebook’s free appointment tool to your page if you want to.

5. Fill in the necessary information

Your page is set up now!! Yaay!!! But you still need to complete some necessary information, like about your business, contact phone number, website address, etc.

You have just created your Facebook business page. Well done.

The post How To Open A Facebook Business Page appeared first on CKDIGITAL.

It’s lockdown period due to the COVID-19 pandemic and this is a great time to learn some of the skills (both soft & hard skills) that are required of a digital marketer.

1. Communication Skills

To digital marketers, communication goes beyond being able to speak decent English, there is the need to disseminate the correct message passed from the client and to also convey your great idea to your team members before the execution process begins.

To work on your communication skill this period, do the following

• Make sure you are understood whenever you are communicating with people
• Maintain eye contact
• Develop your listening skills. Become an engaged listener
• Simplify your message

2. Multitasking Skills

Without the ability to multitask well, you will be inefficient as a digital marketer and what should not be a great deal would eventually stress you out.

The idea is to work smart, not work hard. Devote time to figure out how to do things differently, using more simpler methods. The ability to do this will provide you enough time and ultimately.

3. Curiosity

With so many aspects of digital marketing and so many little niche areas, the ability to crave more knowledge about how it all fits together will truly make you better at whatever aspect you choose to specialize in.

4. Social Media Management Skill

You need this skill to help businesses manage their social media pages, also to help them run successful ad campaigns on their social media accounts. You can learn this by reading articles, registering for a social media management course and also by practicing whatever you are learning on your personal social media accounts.

5. Content Writing

According to Backlinco, content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts.

To learn this skill, you can do the following:

• Enroll for a content writing course online
• Open a free blog
• Write frequently
• Write on trending topics
• Use writing tools e.g. Grammarly
• Share

6. Email Marketing

Run test mails, create a list of emails of friends and see the open rates, click rates, etc.

Conclusion

Every day, more businesses are willing to invest in having a presence online as well as maintaining a reputable presence in order to maintain their goodwill as well as increase revenue.

This has drastically increased the demand for skilled and committed digital marketers. You will do well in your career as a digital marketer if you work on yourself to develop or improve the skills mentioned above and more.

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